Marlene Zeinler, a part-time student in the Unternehmensführung und Digitales Management bachelor degree programme at IMC Krems, is seamlessly combining her passion for digital business with her professional career.
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Bridging Media Informatics and Business Leadership
Before enrolling at IMC Krems, Marlene completed her A-level equivalent at the BHAK, specializing in Media Informatics. “That’s where I discovered my interest in digital business and communication,” she shares. After graduating, she embarked on a career in strategic purchasing, a role that motivated her to expand her knowledge and grow professionally.
For Marlene, studying part-time has provided an ideal balance. “I’m enjoying the mix of theoretical knowledge from my studies and the hands-on experience from my job”. “It’s the perfect balance for me,” she explains.
Friendships, Growth, and Life Lessons
The Unternehmensführung und Digitales Management programme at IMC Krems offers more than academic excellence, it encourages personal growth and builds meaningful connections. These aspects have defined Marlene’s experience so far. “For me, university life has been a great experience so far. I’ve made good friends, and I’m grateful for the good times we have there,” Marlene says. “Studying has also taught me the importance of time management and helped me grow personally through challenging moments.”
Learning for the Present and the Future
Marlene’s decision to join the Unternehmensführung und Digitales Management programme was driven by a desire to broaden her knowledge and keep her career options open. As for what’s next, Marlene is embracing the journey with an open mind. “For the future, I’m seeing where my journey takes me,” she says.
Life in Krems
Beyond her studies and career, Marlene leads an active life. “I love hiking, traveling, working out and spending time with my loved ones,” she shares. For her, Krems has been the perfect place to live and study. “Krems is a beautiful city and a great place to study and enjoy life,” Marlene says enthusiastically.
Unternehmensführung und Digitales Management at IMC Krems: A Path to Success
The Unternehmensführung und Digitales Management bachelor degree programme at IMC Krems is tailored for professionals aiming to advance their careers while pursuing academic excellence. With its flexible part-time structure, the programme covers key topics such as leadership, entrepreneurship, and finance, equipping students with the skills to thrive in dynamic business environments.
If you’re seeking a degree that combines academic rigor with practical application, IMC Krems provides a supportive and inspiring environment to help you achieve your goals.