“There is no elevator to success, you have to take the stairs.” - Jana Eisenbock embodies this philosophy in every respect.
Story
Expert in brand strategy and data-driven marketing
From Lower Austria to the world
Having grown up in Lower Austria, Jana decided to study at IMC Krems - a choice that would significantly influence her international career path. In 2015, she completed her bachelor degree in Export-oriented Management and continued her studies on the master degree programme in Marketing & Sales (now Marketing). During an exchange semester in Toronto, Canada, and an internship in London, UK, she gained valuable intercultural experience that sharpened her vision.
Successful start to the international professional world
After completing her master degree in 2017, she started her professional career at Education First, where she worked with language schools, students and partners worldwide. Two years later, she took on a new challenge and joined marketmind, one of Austria's leading marketing consultancies.
Over the past six years, Jana has developed into a recognized specialist in brand management. She combines her expertise in marketing, market research and data science to provide strategic support to international companies. Her field of activity spans a wide range of industries - from consumer goods (FMCG) to airlines and tourism. The focus here is on key challenges:
- Optimisation of customer satisfaction
- Analysis of purchasing behavior
- Precise target group strategies for global companies
The fascination of her profession
“What I enjoy most about my work is the insight into so many different industries and challenges - and the opportunity to reconcile the perspectives of companies with the expectations of their customers.”
Commitment to the next generation
Today, Jana passes on her knowledge and experience to students at IMC Krems. She inspires the next generation of marketing and brand management specialists and shows how hands-on learning at IMC Krems lays the foundation for an international career.
Jana's career is an impressive example of how success requires hard work, perseverance and the willingness to seize opportunities - step by step.