IMC Krems presents new website

One of the reasons for the website relaunch was the relaunch of the brand image in June 2023.

A modern logo, fresh colours, a striking slogan and much more: the timeless brand has represented the values and convictions of IMC Krems ever since.

‘We have completely redesigned our image and now our website also reflects this modern vision. We were able to recruit some of our students for photo shoots, who now represent our university,’ reports IMC CEO Ulrike Prommer.

Mobile First

A special focus was placed on the ‘mobile first’ approach, as more than half of all page views are via mobile devices. The website now offers a modern and user-friendly appearance. In addition to a new design, many functional improvements have been introduced that significantly enhance the user experience.

Structured content and simple navigation

Another reason for redesigning the website was to structure the content in a target group-orientated way. This has been clearly laid out and navigation has been optimised to make it even more intuitive. Easy access to the 29 degree programmes and call-to-action functions ensure a quick and uncomplicated transition from information search to application.

‘The optimised user interface and simplified structure of the new website improve the user experience. This was based on the findings from surveys of prospective students and meetings with internal departments,’ explains Robert Ringseis, project manager of the relaunch and responsible for media design & corporate design at IMC Krems.

Website security

Last but not least, security-related aspects were also the reason for the website relaunch in order to guarantee performance and regular updates.

With the website relaunch, the domain of the website was changed from www.fh-krems.ac.at to www.imc.ac.at.

We cordially invite you to discover the website.