Theory meets practice in the Marketing master degree programme: IMC Krems and the Austrian Hotel Association (Österreichische Hotelvereinigung - ÖHV) have been working together on online marketing since 2020. Students develop Google Ads campaigns and strategies to increase the visibility of the ÖHV website and reach the right industry professionals.
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Practical project in the Marketing master degree programme
A practical learning environment, far beyond the lecture hall
‘The collaboration provides us with valuable benchmarks and fresh input for our online strategy,’ explains ÖHV General Secretary Markus Gratzer. ‘It's a real benefit for both sides when students contribute their ideas and we test new approaches in digital marketing together.’
Marketing Programme Director Christian Maurer also sees clear advantages: ‘For the students, this is excellent preparation for their future careers. They not only learn how to design campaigns, but also how to deal with real feedback.’
The results speak for themselves: when university and industry work together, new ideas emerge - and students learn exactly what they will need later on.
Text based on ÖHV