What happens when you combine economics, business administration and management skills in a single bachelor degree? You get IMC Krems’ Business Administration bachelor programme.
This three-year degree programme provides you with a solid foundation for managing teams, overseeing projects of various scales, excelling in corporate communications, showcasing your digital expertise, and launching a successful international career.
Offered in partnership with the Thuongmai University (TMU) in Vietnam, this programme delivers comprehensive knowledge in economics, finanance and accounting, marketing and communication, management and entrepreneurship and human resources. In addition, you will be able to put a strong focus on project management during your studies, which ensures that you gain practical, career-oriented skills. Our graduat es are well-equipped to secure high-level positions in both national and international companies. To guarantee an excellent learning experience, all courses are taught by international and Vietnamese lecturers who are experts in their respective fields.
A formula for success: theoretical knowledge + practical experience
The programme is built on three pillars.
Semesters 1-3
The basics
The curriculum covers business administration, economics and core management topics such as marketing, finance and management control, and human resource management.
You also study corporate communications, project management and digital transformation in detail. The programme’s strong international focus also helps you to enhance your cross-cultural and interpersonal skills.
Semester 5
The internship semester
In semester 5 you apply your knowledge and skills during an internship semester, which we call the Practical Training Semester (PTS). You spend a minimum of 22 weeks at your internship provider. The internship can be completed abroad.
During your internship, you develop an inside perspective on working in a department that matches your interests, as well as gaining valuable work experience. This means you have a clear idea of the direction you want to move in when you graduate – and your practical experience puts you a step ahead when you start work.
Semesters 4 & 6
Advanced courses
In semesters 4 and 6 you deepen your expertise in the fields of corporate communications, international project management and digital transformation. You acquire the skills you need to independently lead teams and head up projects in routine work situations. The content on corporate communications and digital business models helps you to stand out from the crowd with new ideas and approaches – especially at an international level.
The Corporate Communications focus introduces you to a range of communication tools, teaching you how to evaluate the quality of messages and write texts tailored to specific target groups.
In the International Project Management focus, you focus on the defining features of successful international projects. Project financing and monitoring are key topics.
The Digital Transformation focus is centred on the critical analysis of existing business models and the search for new digital solutions for businesses.
Welcome to Hanoi/Vietnam!
Thuongmai Universität (TMU) is a public university established in 1960. The university is headquartered in the Cau Glay district, a vibrant and dynamic area in Hanoi – the capital of Vietnam.
TMU has a broad international partner network with more than 20 partner universities from all over the world and has implemented 14 joint education programmes with various universities around the globe. One of them is the IMC Krems Business Administration bachelor degree programme in Hanoi.
Application and admissions
Application and admissions – the next steps
You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.
What are the admission requirements for the bachelor degree programme?
To qualify for admission to a university of applied sciences bachelor degree programme, you must have a proof of a general higher education entrance qualification (i.e. an Austrian secondary school leaving certificate or an equivalent qualification).
In the case of foreign certificates, we check the equivalence with the general higher education entrance qualification according to Art. 4 FHG (Fachhochschulgesetz) as amended as soon as your online application is completed. Supplementary examinations might be necessary to achieve an equivalence.
What proof of your language skills is required for this English-language bachelor degree programme?
In addition, a proof of English language proficiency at level B2 according to the Common European Framework of Reference for Languages (CEFR) is required.
The following English language certificates are accepted:
- IELTS 5.5
- Cambridge certificates at level B2
The language certificate should not be older than two years and can be submitted later before the start of studies.
If English is your first language or if you have completed your entire secondary education in English, you do not need any additional certificates.
Registration
To initiate your online application for the bachelor degree programme Business Administration in Hanoi, send an e-mail with the following data to our cooperation partner at Thuongmai University under kimhoanggiang(at)tmu.edu.vn:
- Name of the bachelor degree programme
- Gender
- First name
- Last name
- Date of birth
- E-mail address
In coordination with our cooperation partner, Thuongmai University, we will carry out the registration for you and send you your personal access link by e-mail. With this link you can start your online application.
Apply online
Complete the input fields of your online application and upload the required documents as listed below.
- Photo: as required for the passport
- Passport: ID page with the passport holder’s data or, if not available, ID card with certified translation
- Your CV (curriculum vitae) in tabular form
- Secondary school leaving certificate or general university entrance qualification: a full scan of your original document, combined with the proper translation and all legalisation seals and notes in one digital file.
- or, if you have not yet obtained the proof of general higher education entrance qualification at the time of application:
Official and personalised confirmation – issued by your school – with the exact denomination of your secondary school leaving certificate including the expected date of graduation. If the confirmation is not issued in English language, a proper translation is also required. - Proof of English language proficiency: either an English language certificate (e.g., IELTS 5.5 or Cambridge Certificate Level B2) or a confirmation from your secondary school that you have completed your entire secondary education in English.
Prepare digital copies (properly scanned, up to max. 5 MB per document) of all required documents for your application. Please use only the following formats: PDF or JPEG/JPG. When scanning multi-page documents, please ensure that all pages are saved together in one digital file.
The statement of motivation and your essay are integrated parts of the online application and don’t have to be uploaded as additional documents.
For instructions and supporting information on how to apply online, please refer to the Guide to online application for a transnational bachelor degree programme. Make sure to consider the requirements for translation and legalisation of international documents prior to your online communication.
We will confirm receipt of your application via e-mail. Please note that only complete applications submitted in time by the application deadline can be accepted.
Information on data protection in a nutshell
Responsible body: IMC Hochschule für Angewandte Wissenschaften Krems GmbH, Piaristengasse 1, 3500 Krems an der Donau
Contact: datenschutz(at)imc.ac.at
Processed data: data provided in the course of the online application
Legal basis:
a.) Art 6 para. 1 lit b GDPR - the fulfilment of the pre-contractual legal relationship
b.) Art 6 para. 1 lit f GDPR – legitimate interest of IMC University of Applied Sciences Krems
Purpose:
a.) processing the application
b.) marketing purposes
Details can be found in our current data protection declaration („Student applicant data“, „Rights of data subjects“ und „Marketing“).
What happens after you have submitted your online application?
Once we have received your application, we will check whether it is complete, the details are correct, and the required documents have been uploaded.
If you fulfil our admission requirements, we will invite you to an admission interview.
Admission interview
We would like to get to know you personally:
Your statement of motivation and your essay form the basis for your application interview. Every applicant will be given the opportunity to introduce him- or herself in a face-to-face interview with the degree programme director. In addition to a short personal introduction and your motivation to study, you will discuss the topic selected prior to your interview and the arguments used in the essay, as well as the relevance of this topic for the degree programme.
The admission interview is conducted via video chat and held in English.
After the admission interview, your statement of motivation, the essay and your performance throughout the interview are assessed according to the content statements, the expressive power and the argumentation. Based on this evaluation, the decision on the allocation of study places is made.
