Business Administration for the Public Health Sector, BA

Person looking into the camera, behind them a group of people in conversation

The healthcare sector keeps growing and needs qualified experts. This part-time programme will equip you with the skills you need to be successful in the healthcare sector.

With this programme, you will be ready to shape your career in the healthcare sector, progress within your company and take on management responsibilities.

Degree

Bachelor of Arts in Business

Organisational form

part-time / 6 semesters / 180 ECTS

Language

German

Study fee

363.36 EUR

Important dates

Admission days

17.01.2025
20.01.2025
10.02.2025
03.03.2025
20.03.2025
31.03.2025
21.04.2025
23.04.2025
07.05.2025
16.05.2025
19.05.2025
04.06.2025
09.06.2025
18.06.2025

More datesDate end
15.04.2025

15.04.2025
Info for non-EU nationals

Videos

The degree programme

Shape the future of healthcare. Our programme equips you with the skills you need, offering hands-on experience from the very start.

EXPERTISE IN THE HEALTH CARE SECTOR

The bachelor degree programme Business Administration for the Public Health Sector prepares you for professional responsibilities in the healthcare sector. Our graduates work, for example, in hospitals, pharmaceutical and medical device companies, social insurance companies, e-health start-ups, management consultancies or care facilities in order to improve healthcare.

The programme will provide you with a solid foundation in business administration and economics. The in-depth study of the healthcare sector and its relevant organisations will enable you to successfully apply this knowledge in specific professional contexts.

The programme will also train your capacity for joined-up thinking and making decisions based on ethical considerations.

REAL-WORLD FOCUS

One thing is particularly important to us throughout the programme: a high level of practical relevance. Case studies, projects with healthcare companies, and lecturers with a background in the industry are all part and parcel of the programme.

TIP

By the way: At IMC Krems, you also have the opportunity to use our Founders Lab alongside your studies. There, students receive support in implementing their start-up ideas and are guided through potential business ventures. Start-up service at its best!

Important: This is a German-speaking programme — please refer to our German site for all the details!

Take advantage of the many opportunities offered by the degree programme. With your knowledge of what makes healthcare sector organisations work, a promising career is open to you. The in-depth insights from research and practice will prepare you perfectly for this. What’s more, you can opt for an exchange semester abroad at one of our partner universities and/or complete an internship in an international work environment.
Markus Latzke
Programme Director Business Administration for the Public Health Sector

Curriculum

A formula for success: theoretical knowledge + practical experience

The programme is built on three pillars.

Semesters 1 & 2

The basics

Acquiring sound basic knowledge is important for your future success. That’s why the curriculum includes business administration, economics and law. You will learn about information technology and enhance your social and (English) language skills.

Of course, the focus is also on gaining expertise in the healthcare sector: numerous courses are tailored to the special features of the healthcare industry and the healthcare sector. For instance, you will learn about the basics of medical and nursing care, as well as about structures, players and processes in the healthcare system and health economics.

Show More Show Less

Semesters 3–6

Advanced courses

In the following 4 semesters, you will take the next step: You will deepen the knowledge you have built up during your studies and focus on healthcare facilities, pharmaceutical and medical device management and gain further insights into developments in e-health and public health. Human resource management, quality management and corporate management will enhance your skills profile as a business economist in healthcare.

Your bachelor thesis will give you the opportunity to repeat and deepen your knowledge of specific topics from an academic viewpoint.

Show More Show Less

Semesters 1–6

Practical experience

The majority of the students on the part-time programme work alongside their studies. The benefit for you: You gain valuable professional experience or can continue working for your current employer. As your colleagues also work in the healthcare sector, there is a lively exchange of ideas in class. You can debate questions in groups and share your own experiences with your fellow students.

Case studies, project work and lecturers from the healthcare sector are all part of the programme’s strong practical focus.

Show More Show Less

What can you expect from your studies?

The curriculum provides an overview. Click on the individual courses for further information.

Course	SWS	ECTS
Grundlagen der Betriebswirtschaftslehre
Buchhaltung	2	4
Sustainability and Ethics in Leadership	1	1
Allgemeine Betriebswirtschaftslehre	2	3

Business Analytics
Wirtschaftsmathematik - Theorie	1	2
Wirtschaftsmathematik - Übung	1	2
Grundlagen der Business Data Analysis	2	3

Communication Skills
English for Healthcare	2	3
Rhetorik und Präsentation	1	1

Strukturen, Akteure und Prozesse des Gesundheitswesens
Strukturen, Akteure und Prozesse des Gesundheitswesens	3	4

Medizinisch-Pflegerische Terminologie
Medizinisch-Pflegerische Terminologie	2	3

Berufliche Handlungskompetenz I
Berufliche Handlungskompetenz I	0	4

Course	SWS	ECTS
Marketing und Marktforschung
Marketing und Marktforschung	3	4

Berufliche Handlungskompetenz II
Berufliche Handlungskompetenz II	0	4

Grundlagen des Rechts
Grundlagen des Rechts	2	2

Grundlagen der Gesundheitsökonomie
Grundlagen der Gesundheitsökonomie	2	4

Mikroökonomie
Mikroökonomie	2	3

Grundlagen des wissenschaftlichen Arbeitens
English for Healthcare Management Research	2	3
Wirtschaftsstatistik - Übung	1	2
Wirtschaftsstatistik - Theorie	1	2
Einführung in die empirische Sozialforschung	1	1

Kostenrechnung, Investition und Finanzierung
Kostenrechung, Investition und Finanzierung	3	5

Course	SWS	ECTS
Einrichtungen der Gesundheitsversorgung I
Krankenanstalten und Rettungsdienste	3	4
Niedergelassener Bereich (Praxen, PVZ, integrierte Versorgung, internationaler Blick)	2	3

Berufliche Handlungskompetenz III
Berufliche Handlungskompetenz III	0	6

Makroökonomie
Makroökonomie	3	3

Projektmanagement
Projektmanagement	2	3

Organisation und Recht
Wirtschafts- und Gesellschaftsrecht	2	3
Organisation und Change Management	2	4

Public Health I: Epidemologie, Gesundheitsförderung und Prävention
Public Health I: Epidemologie, Gesundheitsförderung und Prävention	2	4

Course	SWS	ECTS
Qualitäts-, Prozess- und Risikomanagement
Qualitäts-, Prozess- und Risikomanagement	3	5

Berufliche Handlungskompetenz IV
Berufliche Handlungskompetenz IV	0	5

Einrichtungen der Gesundheitsversorgung II
Pflege- und Betreuungseinrichtungen	2	3
Rehabilitationseinrichtungen	2	3

Public Health II: Gesundheitssoziologie und -psychologie
Public Health II: Gesundheitssoziologie und -psychologie	2	3

Pharma und Medizinproduktmanagement I
Medizinrecht	1	2
Pharma Insights und pharmakologische Terminologie	2	3

Human Resource Management
Arbeits- und Sozialrecht	2	3
Personalmanagement	2	3

Course	SWS	ECTS
Digital Health
Digital Health	4	5

Berufliche Handlungskompetenz V
Berufliche Handlungskompetenz V	0	5

Methodencoaching und Bachelorarbeit I
Bachelorseminar I	1	5
Methodencoaching I	1	3

Pharma- und Medizinproduktmanagement II
Medizinprodukte Market Access	2	3
Pharma Market Access	2	3

Unternehmenssteuerung
Management und Leadership	1	2
Controlling und Budgetierung	3	4

Course	SWS	ECTS
Current Issues im Gesundheitswesen
Current Issues im Gesundheitswesen	2	5

Innovationsmanagement
Innovationsmanagement	2	3

Gesundheitspolitik
Gesundheitspolitik	1	2

*Wahlfach Moderation
*Wahlfach Moderation	1	2

*Wahlfach Verhandeln
*Wahlfach Verhandeln	1	2

Methodencoaching II
Methodencoaching II	1	2

Bachelorseminar II und Bachelorarbeit
Bachelorseminar II und Bachelorarbeit	1	8

Bachelor Prüfung
Bachelorprüfung	0	2

Berufliche Handlungskompetenz VI
Berufliche Handlungskompetenz VI	0	6