What better place to develop business administration expertise for the international wine business than in one of Austria’s top wine-producing areas?
In-depth education covering business administration, viticultural and oenological topics means that after six semesters you are fully equipped to assume managerial responsibilities in the wine and beverage industry, including on the international stage – thanks to a programme taught in English.
Degree
Bachelor of Arts in Business
Organisational form
full-time / 6 semesters / 180 ECTS
Language
English
Study fee
363.36 EUR
Important dates
Admission days
- 20.02.2025
- 20.03.2025
- 08.04.2025
- 25.04.2025
- 16.05.2025
- 26.05.2025
- 18.06.2025
- 09.07.2025
15.04.2025
15.04.2025
Info for non-EU nationalsVideos
A formula for success: theoretical knowledge + practical experience
The programme is built on three pillars.
Semesters 1–4
The basics
The programme covers business administration, economics, languages and communication, and also enhances your interpersonal skills.
You will develop expertise in marketing, sales and brand management. There is a constant focus on domestic and international circumstances and practices. With a curriculum that also includes accounting, finance and management controlling, after graduating you will be ideally placed to make your company more competitive on the Austrian and international market.
Semester 5
The internship semester
The fifth-semester internship, where you will work for at least 22 weeks in your chosen specialism, is the centrepiece of the degree programme. We recommend completing it abroad.
During the internship you will gain first-hand insights into a company’s operations and functions, as well as gaining experience that could play a decisive part in your future career.
The other semesters also feature a strong focus on practical elements. Courses at the viticulture colleges in Krems and Klosterneuburg, group work including production of your own vintage, and countless excursions and company visits are just a few of the practical aspects of the degree programme.
Semesters 1–6
Wine-related courses
It goes without saying that you will concentrate on wine and winegrowing during your degree. You’ll find out what makes the perfect vineyard location and about the role played by the vines. You will acquire expertise in winegrowing, wine production, grape varieties and wine styles.
Other key aspects of the programme include international wine law, sensory assessment of wine, and wine treatment and analysis methods. So at the end of your degree you will have all the tools needed to evaluate wine production under specific conditions in Austria and abroad.
Application and admission
Is our degree programme just what you’re looking for? Here are your next steps!
We’ve put together all the relevant information for you.
What are the admission requirements for bachelor programmes?
To qualify for admission to a university of applied sciences bachelor degree programme, you must have an Austrian school-leaving certificate or an equivalent qualification.
Do you have a school-leaving certificate issued outside Austria?
We’ll check to make sure it’s equivalent to an Austrian certificate in accordance with section 4 of the University of Applied Sciences Studies Act (FHG) when you’ve sent us all the relevant documentation via our online application tool. If it is not an equivalent, you’ll receive information on the supplementary examinations you’ll need to pass. In a nutshell, you will have the option of completing a summer school and the necessary supplementary examinations at IMC Krems or look for an external provider. In that case, you might consider our cooperation partner, the University of Applied Sciences Upper Austria: It offers a one-year International Foundation Programme which provides you with all the necessary qualifications you need in order to start your studies in Krems.
What proof of your language skills is required for our English-language bachelor degree programme?
We’ll assess your English language proficiency at your interview, so there is no need to provide additional evidence of your English skills.
Important
Do you still need to complete your military or alternative service? If you’re a male Austrian citizen, we strongly recommend completing your compulsory national service before beginning your studies. This will allow you to finish your degree with no interruptions and start your career without delay afterwards.
We would like to get to know you as a person
As part of the online application you will have to write a statement of motivation and a short essay on a topic relevant to the degree programme. Predefined questions about your motivations as well as the requirements and topics for your essay can be found in the online application. You choose one of the suggested topics, conduct research to broaden your knowledge, deal with the issues and bring your own point of view to the essay. Your answers are to be entered in the fields provided.
Your statement of motivation and your essay form the basis for your application interview. Every applicant has an opportunity to introduce themselves in a discussion, usually with the degree programme director. In addition to the personal introduction and your motivation to study, the applicant and the interviewer discuss the topic selected and the arguments used in the essay, as well as the topic’s relevance for the degree programme.
The application interview is held in the language of instruction of the degree programme and can take place either online via Microsoft Teams or in presence.
After the application interview, your statement of motivation, the essay and your performance throughout the interview are assessed on the basis of the content-related remarks, the manner in which they express themselves and the arguments used.
What are the dates for the interview?
There are usually a selection of dates to choose from, with quotas allocated for each date. You can select a date and time slot during the online registration process. We therefore recommend that you complete your application in good time so that you can benefit from the full selection of dates.
Once you have successfully completed your online application, it will be checked for completeness and accuracy. As soon as this process is finished, we will inform you via email and confirm your admission date.
Admission interview
- 20.02.2025
- 20.03.2025
- 08.04.2025
- 25.04.2025
- 16.05.2025
- 26.05.2025
- 18.06.2025
- 09.07.2025
Application deadline for EU nationals | 15/04/2025 |
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Application deadline for non-EU nationals | 15/04/2025 |