Two people are sitting at a table, both have a full wine glass in front of them. You can also see a bottle of wine and a flavour bar. Each person has a flavour bottle in their hand, both are laughing.

What better place to develop business administration expertise for the international wine business than in one of Austria’s top wine-producing areas?

In-depth education covering business administration, viticultural and oenological topics means that after six semesters you are fully equipped to assume managerial responsibilities in the wine and beverage industry, including on the international stage – thanks to a programme taught in English.

Degree

Bachelor of Arts in Business


Organisational form

full-time / 6 semesters / 180 ECTS


Language

English


Study fee

363.36 EUR


Important dates

Date end
15.04.2025

15.04.2025
Info for non-EU nationals

Videos

The degree programme

Of course, wine and the wine industry are the centre of attention throughout the programme, enabling you to become an expert in the subject. This is the only bachelor degree with an exclusive focus on the wine business offered at an Austrian university of applied sciences.

BROAD KNOWLEDGE FOR DIVERSE CAREER OPPORTUNITIES

Courses on various business administration and economic disciplines form the basis of the programme. This gives you an insight into company and departmental structures and processes. And this wide-ranging expertise allows you to take on a host of different duties in your day-to-day work.


INTERNATIONAL FOCUS FROM DAY ONE

The programme also stands out for its strong international focus. You will be learning with fellow students from all over the world, and you have the opportunity to spend semester 4 abroad at one of our partner universities. You can also spend your internship in semester 5 in a foreign country.
 


TIP

A particularly attractive option is the dual degree we offer in conjunction with the KEDGE Business School - Campus Bordeaux, France. Besides obtaining a bachelor of arts at IMC Krems, you will also be accredited with a degree from our partner institution.

By the way: At IMC Krems, you also have the opportunity to use our Founders Lab alongside your studies. There, students receive support in implementing their start-up ideas and are guided through potential business ventures. Start-up service at its best!



You can design your degree in line with your personal interests. You can decide whether to spend a semester at one of our partner universities and find an internship that’s tailor-made for you. You’re also free to choose the topic of your bachelor paper. Just to give you a few ideas: organic wine production and natural wine, e-commerce and digital wine marketing, wine tourism, or specific wine markets such as the UK, China or Russia.

Albert Franz Stöckl

Studiengangsleitung


Curriculum

A formula for success: theoretical knowledge + practical experience

The programme is built on three pillars.

Semesters 1–4

The basics

The programme covers business administration, economics, languages and communication, and also enhances your interpersonal skills.

You will develop expertise in marketing, sales and brand management. There is a constant focus on domestic and international circumstances and practices. With a curriculum that also includes accounting, finance and management controlling, after graduating you will be ideally placed to make your company more competitive on the Austrian and international market.

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Semester 5

The internship semester

The fifth-semester internship, where you will work for at least 22 weeks in your chosen specialism, is the centrepiece of the degree programme. We recommend completing it abroad.

During the internship you will gain first-hand insights into a company’s operations and functions, as well as gaining experience that could play a decisive part in your future career.

The other semesters also feature a strong focus on practical elements. Courses at the viticulture colleges in Krems and Klosterneuburg, group work including production of your own vintage, and countless excursions and company visits are just a few of the practical aspects of the degree programme.

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Semesters 1–6

Wine-related courses

It goes without saying that you will concentrate on wine and winegrowing during your degree. You’ll find out what makes the perfect vineyard location and about the role played by the vines. You will acquire expertise in winegrowing, wine production, grape varieties and wine styles.

Other key aspects of the programme include international wine law, sensory assessment of wine, and wine treatment and analysis methods. So at the end of your degree you will have all the tools needed to evaluate wine production under specific conditions in Austria and abroad.

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What can you expect from your studies?

The curriculum provides an overview. Click on the individual courses for further information.

CourseSWSECTS

Wine Sensory

  
Wine Tasting and Description I23
   

Scientific Methods and Tools

  
Foundations of Empirical Social Research11
Principles of Business Data Analysis23
   

Business Mathematics

  
Business Mathematics - Theory12
Business Mathematics - Exercise12
   

Management

  
Sustainability and Ethics in Leadership11
Principles of Management I23
   

Law

  
International Wine Law12
   

Accounting and Financing

  
Accounting I24
   

Personality Training

  
Group Dynamics11
   

Wine Production

  
Viticulture I23
   

International Wine Industry / International Wine Marketing

  
Wine Regions of the World I23
Sustainability in the Wine Industry12
   


Because curiosity­
is our capital.



What makes our International Wine Business programme so special?

1

Surrounded by vineyards

Krems is located in the heart of Europe, about an hour from Vienna by road and rail. Thanks to its distinctive culture and breathtaking scenery, the neighbouring Wachau valley – a popular and renowned winemaking area – is a UNESCO World Cultural Heritage Region. There’s nothing better than discovering its culinary specialities and outstanding wines and wineries.

The university’s proximity to Vienna and the diverse cultures of neighbouring countries including Germany, Italy, Hungary, the Czech Republic and Switzerland give you an ideal opportunity to nurture your intercultural skills and know-how inside and outside the classroom.

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2

It’s all about wine

The curriculum includes a detailed look at the wine business and wine law. You’ll also develop your expertise in viticulture, oenology and the sensory assessment of wine, meaning you’re ideally placed to take on a managerial post in the wine and beverage industry.

The programme has close contacts to a number of high-profile wineries and wine producers, leading Austrian research institutes, and figures in the international wine business.

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3

Bringing theory to life

The Practical Training Semester (PTS) is an integral part of the curriculum, so you have the chance to put your expertise into practice. You can complete your internship in viticulture, oenology, sales, marketing, e-commerce, purchasing, administration or wine tourism.

There is also the option of a placement in a related sector, such as the hotel/restaurant/cafe (HoReCa) business, or with a supplier or service provider. You can also choose a combination of focuses, for example viticulture and oenology – the internship takes place in the winter semester, with harvesting and fermentation making this an exciting time at any winery – or marketing and sales.

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Career paths

Starting a career or enrolling for a master degree programme? There is a wide range of career paths available to you.

After completing the International Wine Business bachelor degree programme, you will have what it takes to assume countless different posts in the wine industry in Austria and around the world.

You have the choice of starting a career or enrolling for a full-time or part-time master degree.

Interested in a master degree programme?

Discover our extensive range of master degree programmes in the field of business.

Related master degree programmes

Possible career fields after graduation


Videos

Our degree programme in focus: Videos that inspire.

Get to know our university from a fresh and personal perspective and learn more about our bachelor degree programme in International Wine Business.

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Info events

Join us at our information events!

Thursday 05.12.2024
Highlight Info Event

IMC Info Day 2024

14:00 - 18:00 IMC Campus Krems | Wing G1 Details of event
Wednesday 18.12.2024
Info Event Online

You ask - We answer

15:00 - 16:30 Details of event
Saturday 22.02.2025
Highlight Info Event

IMC Open House 2025

09:00 - 15:00 IMC Campus Krems Details of event

Application and admission

Is our degree programme just what you’re looking for? Here are your next steps!

We’ve put together all the relevant information for you.

What are the admission requirements for bachelor programmes?

To qualify for admission to a university of applied sciences bachelor degree programme, you must have an Austrian school-leaving certificate or an equivalent qualification.

Do you have a school-leaving certificate issued outside Austria?

We’ll check to make sure it’s equivalent to an Austrian certificate in accordance with section 4 of the University of Applied Sciences Studies Act (FHG) when you’ve sent us all the relevant documentation via our online application tool. If it is not an equivalent, you’ll receive information on the supplementary examinations you’ll need to pass. In a nutshell, you will have the option of completing a summer school and the necessary supplementary examinations at IMC Krems or look for an external provider. In that case, you might consider our cooperation partner, the University of Applied Sciences Upper Austria: It offers a one-year International Foundation Programme which provides you with all the necessary qualifications you need in order to start your studies in Krems.

What proof of your language skills is required for our English-language bachelor degree programme?

We’ll assess your English language proficiency at your interview, so there is no need to provide additional evidence of your English skills.

Important​​​​​​​

​​​​​​​Do you still need to complete your military or alternative service?  If you’re a male Austrian citizen, we strongly recommend completing your compulsory national service before beginning your studies. This will allow you to finish your degree with no interruptions and start your career without delay afterwards.

We would like to get to know you as a person

As part of the online application you will have to write a statement of motivation and a short essay on a topic relevant to the degree programme. Predefined questions about your motivations as well as the requirements and topics for your essay can be found in the online application. You choose one of the suggested topics, conduct research to broaden your knowledge, deal with the issues and bring your own point of view to the essay. Your answers are to be entered in the fields provided.

Your statement of motivation and your essay form the basis for your application interview. Every applicant has an opportunity to introduce themselves in a group discussion, usually with the degree programme director. In addition to the personal introduction and your motivation to study, the applicant and the interviewer discuss the topic selected and the arguments used in the essay, as well as the topic’s relevance for the degree programme.

The application interview is held in the language of instruction of the degree programme and can take place either online via Microsoft Teams or in presence.

After the application interview, your statement of motivation, the essay and your performance throughout the interview are assessed on the basis of the content-related remarks, the manner in which they express themselves and the arguments used.

What are the dates for the interview?

There are usually a selection of dates to choose from, with quotas allocated for each date. You can select a date and time slot during the online registration process. We therefore recommend that you complete your application in good time so that you can benefit from the full selection of dates.

Once you have successfully completed your online application, it will be checked for completeness and accuracy. As soon as this process is finished, we will inform you via email and confirm your admission date.

Upcoming interview dates

There are no dates available at the moment.

Application deadline for EU nationals 15/04/2025
Application deadline for non-EU nationals 15/04/2025
No application possible.
Application for the next study year possible from 1 December.

More information

Any questions?
We are happy to help!

Contact our Prospective Student Advisory Service    Contact the programme director

Team

Prof.(FH) Dipl.-BW(FH) Dr. Albert Franz Stöckl, MA

Studiengangsleitung

Core competencies

Full profile

Mag.(FH) Florian Ruhdorfer
Head of Corporate Relations
Details of person
Mag. Stephanie Tischler
Lecturer Institute Tourism
Details of person
Prof.(FH) DI Dr. Markus Walter Eitle, MSc
Professor (FH) Institute Marketing and Wine Business
Details of person

Information & support

Undecided? We’re here to offer guidance.

Prospective Student Advisory Service

Get guidance from our experts.

+432732802222
information(at)imc.ac.at

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Our guide page with tips and useful information for future students.

Guide page

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